Hi, I’m Nicole, CEO of Over Java Design Co. I’d like to share this week on the 5 Mistakes that every new business should avoid making but from a customer point of view.
NOT RESEARCHING YOUR COMPANY NAME/DOMAIN
Great business names usually come from a creative idea or experience. And as great as they may seem, if there’s another company with the same name, it’s back to the drawing board. In essence, you wouldn’t want to build a brand and have your customers search for you only to find another company at the top of Google.
ADVERTISING IN THE WORST PLACES
Most companies spend entirely too much on advertising, with the hopes that the ROI will pay off in the end. This is simply not always the case depending on your industry and demographic. For example, a cleaning company needs to to use before and after pictures in order to engage homeowners but Instagram is not the place to pay for advertising in that industry. Whereas, a dance instructor needs to post video content using Instagram, Facebook, and Google Ads. It’s best to study the market, maybe even hire a marketing expert to research the most widely used keywords used on the internet for the best ROI.
NOT COLLECTING EMAILS & NUMBERS FROM CLIENTS
There is nothing worse than having a satisfied customer and no way to reach them again. When you WOW your clients, they’re going to speak great things about your company. Simply handing out a business card won’t do it. However, when you make a client happy, they are the #1 people who will agree to subscribe to your email newsletter or email blasts.
NOT BELIEVING IN THE POWER OF SOCIAL MEDIA
It sounds strange but even if you’re not gaining any new likes on your business Facebook page, it’s still helping your business….ALOT. I have a class where I break down the way that social media pages boost your online performance. But for now, no worries about the engagement on your page, “just keep posting.”
NOT TESTING YOUR ADS & KNOWING WHERE YOUR BUSINESS COMES FROM
There are tools developed to test your ad performance and analyze the results so that you can better understand how to interact with your customers. Facebook has actually gotten really great feedback from their analytical platform designed to test ad performance. It’s much cheaper than a commercial and so effective! I use FB to test ads for clients for weekday, weekend, and evening performance.